There is an Indian Ad Network that came into picture last year serving CPC, right now it is into a CPA Model. Irritatingly it keeps sending mails this campaign has been launched, promote it through banners etc. But the very next day or day after comes up with a mail saying that the campaign has been paused and asking publishers to take off the banners! Is this some kind of a game being played with the web publishers? First of all there is no pay for the clicks, there is no pay for impression and it looks as if the advertiser is getting a free ride for two days on the publishers’ sites and then pulling off smartly.
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